Seek to Misconstrue + a
Failure: The Blog 
August 2018
- When This Executive Was Fired, He Took Charge
- Obeying The Speed Limit Has Never Been More Fun
- London Black Cabs Helped Uber Grow
- Bette Graham Created A Product To Fix Her Mistakes
- Flamin' Hot Cheetos Had An Interesting Start
July 2018
- Fear This Instead Of Failure
- Re-Releasing Songs Created Success
- A CEO's Purposeful Mistake
- The Tardy Student And The Unsolvable Problem
- Fixing Potholes Through Graffiti
June 2018
- A Surprising Mistake In The Oxford English Dictionary
- US Army Embraces Mistakes
- Blocking A Hymn
- Eddie Shore Was Truly A Tough Guy
- [Video] Elon Musk Didn't "Pivot" He Failed
May 2018
- 8 Examples of Mental Toughness Part 2
- Necessity Turned Accessory: Allen Iverson's Sleeve
- This Doctor Has Continued To Fail
- 8 Examples of Mental Toughness
- MIT Accidentally Creates New Smelting Process
April 2018
- Johnny Cash Quit Singing Lessons
- Cruise Control Came Out of Frustration
- Time Spent Gaming Pays Off In The Navy
- Rock Around The Clock Was a Commercial Failure
- Sigmund Freud Should Have Been Discouraged
March 2018
Blogging on Sunday
We’re not supposed to work today! It’s the traditional “day of rest,” so why are we hard at work posting on the Failure Book Blog?
We’re not. This post was scheduled in advance. Actually, it was written on a lazy Friday afternoon. The blogging software, WordPress, just kept it hidden from the public until Sunday.
Photo © Flickr User LaMenta3
In one sense, this might be clever marketing. But certainly, it’s a form of deception. We might talk about how “we’re in the office working hard on a Sunday” when in truth, this post is being constructed from a couch with a glass of wine. This is lying, and lying is a form of failure.
Sure, it’s not much of a lie to schedule a blog post ahead of time, and it’s not that much worse to write the post as from the viewpoint of the future. (Can you believe what happened in the Yankees-Mets game last night? Wow!)
Yet this kind of failure is a huge part of marketing. When you get mail from a company that says “Dear FIRST_NAME”, it wasn’t actually individually addressed to you. A “One-Time Only Discount” may in fact come around again. A three-hour football game only contains about eleven minutes of actual play.
All of these lies are failures, yet they are the foundation of success. Failure is the secret to success!
