An Indianapolis-based marketing company is running a monthly contest. They are highlighting some truly awful business cards for a makeover.
Here’s a little of the post from Roundpeg:
I’ve been attending networking events on a regular basis since I started working at Roundpeg almost two years ago. At each event, I am surprised by how many people starting businesses are not using professional looking business cards.
We like to have fun here at Roundpeg especially as the days become brighter so after a conversation with Lorraine, we have decided to offer a creative solution for some of these Ugly Business Cards. This summer we will be running a Business Card Makeover Contest.
You might qualify for this contest if your business card
- is ugly
- was created using Vistaprint – Extra points if it has the Vistaprint logo on the back
- was created using Word or Publisher
- uses clip art as part of the design.
Roundpeg has already announced the winner (loser?) for the month of May. Here’s the original design (left) and their free redesign:
Since the cat is out of the bag, we can talk about that old business card. Poor Christian Tombers had a card with a typeface called Comic Sans, which is so despised by the graphic design community it has a movement against it. His original card combined sales training work with being a “Segway consultant”—a confusing choice to say the least!
Of course, the new card is clean, sharp and impressive, which is a great testament to Roundpeg’s work. But the real point of this experience is the failure. Christian Tombers’ number one marketing tool was so awful that it was entered in a contest for a complete makeover. He agreed that his card needed help.
How many of us have the equivalent of a ugly business card, yet we neither have access to a free makeover contest nor the willingness to admit our mistakes? Let’s give Christian Tombers praise for admitting his failure and finding a path to success.
No related posts.