Another big failure happened in the news last month. Microsoft just killed another product.
According to the New York Times:
Just 48 days after Microsoft began selling the Kin, a smartphone for the younger set, the company discontinued it because of disappointing sales.
The swift turnabout for the Kin, which Microsoft took two years to develop and whose release was backed with a hefty ad budget, is the latest sign of disarray for Microsoft’s recently reorganized consumer product unit.
“It’s an absolute failure,” said Charles S. Golvin, an analyst with Forrester Research. Mr. Golvin said he was surprised to see Microsoft kill a product so quickly, given the company’s history of sticking with new products and improving them over time.
The Kin was supposed to be a huge win for the Redmond giant. A quick glance at the device makes it seem like a winner:
So what’s the moral of the story? Maybe it’s summed up best by a PC World article:
Microsoft has announced that the people who worked on those devices will join the Windows Phone 7 team, incorporating Kin concepts and technology into Microsoft’s upcoming mobile OS. Despite up-and-down reviews, Kin did have some redeeming qualities. Even though feature creep is a dangerous thing, here are four things that should make the leap from Kin to Windows Phone 7.
In other words, learn from your mistakes. After all, Failure is the secret to success!