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Failure: The Blog  

February 2012

  • The Power of Failing

January 2012

  • Offensive Advertising, Increased Sales?
  • I Sold Out For Millions, Then Worked At McDonald's
  • Steve Jobs on Failure
  • The Famous Western Failure
  • Thank Goodness for Drug Addicts

December 2011

  • It's a Wonderful Failure
  • Stadium Destroyed, Reborn
  • Failure to Trust the Astronauts
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  • FailureBank: A Social Learning Utility

November 2011

  • A Thanksgiving Failure
  • Harriet Tubman's Clever Lie
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  • Failed to Return a Text
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  • A Leaders Job: Support Failure

October 2011

  • [VIDEO] Mistakes with Tasty Dum Dums
  • Failure and the Chocolate Chip Cookie
  • Failure Goes Digital
  • Using AIDS to Fight Cancer
  • Victory Despite Obstacles

September 2011

  • Failure Gets More Popular
  • Headphones are a Stupid Idea
  • When Asthma is Useful
  • Lying To Improve a Marriage?

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« Failure and Feedback
The Problem With Facts »

Astronaut Insurance

August 6th, 2010 - 1 Comment »

Suppose you are an astronaut about to go on an extremely dangerous space mission. There’s a reasonably high chance you might be killed. Also: no one will sell you life insurance.

That might sound crass, but it was a real problem during the height of the space race in the 1950s and 60s. So what do you do if you’re a spaceman with a family? According to the UK InsuranceNet blog, you leverage your fame to design high-value collectibles:

…a number of which were given to every crew member and subsequently signed by every astronaut involved, as close to launch as possible. Its value would instantly be high, but would no doubt sky-rocket (no pun intended) should the astronauts never return; the deceased’s surviving family then at least safe in the knowledge that in future they could cash-in their makeshift insurance policy if required.

Everyone in the insurance business has to talk about failure. You pay premiums (or autograph “insurance covers”) in the hopes that you’ll never need to cash in on the policy. Yet embracing the difficult reality of tragic loss is necessary to make the right decision.

Failure is the secret to success. Every Apollo astronaut who signed an insurance cover returned safely to Earth.

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