For those of us who don’t play a lot of video games, we might think that most of the failures in this business have something do with extra lives. Wired Magazine reports that some of the riskiest moves in gaming have had unbelievable results.
From 9 Risky Moves That Changed Gaming Forever:
Twenty-five years ago, a small company called Nintendo of America took a big risk, launching its Nintendo Entertainment System during Christmas in New York City.
Although Nintendo was doing well in Japan, the videogame market in the United States was almost entirely nonexistent. New York City’s retailers had been burned the hardest in the Atari crash two years earlier, and stores were loath to stock Nintendo’s machine. So, the company rolled the dice, offering to give retailers the Nintendo Entertainment System for free — stores would pay only for the ones that sold. The cutthroat Manhattan market was tough to crack, but Nintendo’s gamble paid off.
If you want to win big, you’ve got to take big risks. The article explains that bold moves don’t always work out:
Having conquered no less a competitor than Microsoft, Sony was convinced that its position at the top of the videogame industry was so unshakeable that it loaded up PlayStation 3 with expensive components, sure that customers would line up to buy a $600 game console.
The aftermath…[was a]…disaster. PlayStation 3 limped into the marketplace in last place.
Failure is the secret to success. Take chances, and expect some of them to flop. But if you gamble, you also might win. Learn more in the book!