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Seek to Misconstrue   + a

Failure: The Blog  

October 2012

  • 'Goldeneye' Creators Had Almost No Experience
  • Flushing Away an Enormous Problem
  • The Little Lie About the Biggest Mountain
  • You Should Unfriend 10 People on Facebook
  • Inventor of Most Popular Guitar Could Not Play Guitar
  • TV Show Star And High School Dropout

September 2012

  • In Praise of Mediocrity
  • The Failure to Patent a Billion Dollar Formula
  • This Bus Stop is a Fake
  • [VIDEO] A Hollywood Camera Move Made From Junk
  • Productivity Through Self Denial?
  • Harvard Business Review: Get Ready to Fail

August 2012

  • The Innovative Power of Lying
  • [VIDEO] You're Not That Great
  • The Failure of a Great Singer
  • James Cameron was Homeless
  • Something Worse Than Failure
  • Jackie Chan and the Plan to Fail
  • On Failure and Baseball

July 2012

  • Failure on the Radio
  • Complaint Calls Can Be Useful
  • The Terribly Useful Terrible Movie
  • FedEx's Big Gamble (No, Really)
  • Positive Fail, Dot Com
  • How Boring Attire Wins

June 2012

  • [VIDEO] Failing to Success / Harvard Business Review
  • Sly Stallone's Failures
  • The Secret Purpose of Computer Solitaire

[More archives...]

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Aaron is a Big Failure

November 15th, 2010 - Leave a comment »

Aaron Craig bought a copy of Failure: The Secret to Success. Then, he lost it. Now, he’s proudly discussing his mistake.

In a new post called The Epitome of Failure – ME! he explains:

A few months ago I purchased Robby Slaughter’s book, “FAILURE: The Secret to Success.” About two weeks after getting the book, I lost it. I pleaded with Robby to give me a free copy of his book as I was the “epitome” of failure since I lost my first one. He said no.

He never conceded to give me a free copy, but I am pretty happy about that. As Robby explains in his book, the success of failure is learning from that particular instance in which you failed. If Robby would have handed me a free book, what would I have learned? Not a damn thing.

Same principle applies if your son or daughter spills Cheerios all over the floor and you pick it up for them. What have they learned? Nothing, except that you will clean up their messes for them. As Robby alludes to in his book, we all can learn something from cleaning up our own messes.

It’s true! Failure is the secret to success. In order to lose your copy of Failure, though, you may need to buy one first. :-)

Thanks, Aaron!

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  1. Email Failures and Successes
    So, we sent out a bunch of emails to the many, many people Robby has met over the years to announce the book. We learned a lot about email failure.

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