A common business adage is that competitors are a good thing. They mean that you’re not the only person who believes the market wants to buy what you’re selling.
As we covered before, Failure: The Secret to Success isn’t the
only book on this topic. A new title has also become available:
Better by Mistake: The Unexpected Benefits of Being Wrong
Tugend, Alina. Riverhead Bks (Penguin Group). 9781594487859. $25.95. 288 Pages.
The New York Times “Shortcuts” columnist outlines a provocative approach to improving one’s life by embracing mistakes, in a guide that cites cutting-edge behavioral studies and high-profile examples to reveal the importance of sincere apologies and taking responsibility.
On the one hand, many people competing for the same space isn’t always a sign of progress. For example, obsessed fans sometimes camp out in line for obscure movies only to discover that the theater did not sell out! But that failure doesn’t lessen their interest. Go buy all the books you want on the topic of making mistakes. Even if only a few people are fascinated by errors, everyone benefits from their lessons.
Failure: The Secret to Success is available now!