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How Angry Birds Became Successful

Want to make the most successful game in the history of video games, aka Angry Birds? Start out with plenty of failures.

That’s the message from a new article that interviews the founder of the company that created the famous game. From the piece:

After winning a game development competition sponsored by Nokia and HP, Niklas Hed founded a mobile game development studio in 2004 in Finland. We had developed 51 titles, before Rovio hit gold with Angry Birds.

Let’s read that again:

“We had developed 51 titles before we hit gold with Angry Birds.”

Failure is the secret to success. In order to create a worldwide phenomenon, you have to be ready to create perhaps fifty one other games that aren’t a stunning success.

First works are usually terrible. The photographer Henri Carter-Bresson, possibly the most famous artist in his medium of the 20th century, liked to tell people that the first 10,000 photos you take will be awful. At least the folks at Rovio got the number down to fifty-one.

How many times are you willing to fail in order to succeed?

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This entry was posted on Friday, March 23rd, 2012. You can follow any responses to this entry through RSS 2.0. You can leave a response, or trackback from your own site.