We associate fine wines with high class living and deep pockets. So how did a cheap variety from a discount grocery store chain win international acclaim?
The story comes from The Daily Mail which recently reported about the amazing success:
A panel of experts has named a wine sold by the budget supermarket [Aldi] for just £3.59 as one of the world’s best.
Its own-brand Spanish Toro Loco Tempranillo from 2011 excelled in blind taste tests alongside reds costing nearly ten times as much.
How did one of the cheapest wines usually spotted in a discount bin end up sweeping the contest? It turns out that the chain has been working on this for ages. In fact, they didn’t just take the cake in one category:
Aldi scooped an unprecedented haul of 18 medals in the competition.
The chain store won three Silvers and one Bronze for its sparkling wines.
It was also awarded a total of four Silvers and 10 Bronzes for its wine collection.
Failure is the secret to success. You don’t need to spend a lot of money or charge an arm and a leg to make great wine. In fact, you can impress your guests as well as international wine experts with the cheap stuff. We often assume that the best is the most expensive, but what we “know” is right is often wrong.
Take risks. Gamble on the low cost option. Try out something that you’re pretty sure will fail.
You just might take the grand prize.
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