Sara Blakely, creator of Spanx, grew up on the positives that come from failing. In fact, it led her through the entire process of creating her now famous product.
Blakely’s father was smart. He didn’t just focus on his daughter’s successes, but also would ask her “What did you fail at today?” It helped shaped the woman she would become; a prosperous and determined entrepreneur.
With her own $5,000 investment, Sara put together and promoted the first prototypes of her slimming, footless pantyhose that she knew would revolutionize the way women feel about themselves. She founded Spanx in 2000, and proceeded to market and manufacture her product:
“I took pictures of my own rear end: me in white pants with Spanx, and me in white pants without Spanx. I brought them to Kinko’s and laminated them, and I would stand at the entrance of stores to hook people in. If after 30 seconds of explaining “why you need this product” I still didn’t get them, I held up my laminated pictures and they would say, “Oh, I see . . . I’ll take two!” Talk about putting your butt on the line!”
She achieved acknowledgement when Oprah Winfrey chose Spanx as one of her “favorite things” on a show in 2000. In 2012, Forbes named her as the youngest female billionaire in the world. She still attributes her success to the way her father helped her realize at a young age that failing is not only okay, it can help you succeed!