Seek to Misconstrue + a
Failure: The Blog 
September 2017
- A Reverse April Fool's Day
- An Undertaker's Necessary Creation
- Ioannis Yannas And His Accidental Discovery
- Nikola Tesla Lied To Pay His Bills
August 2017
- Green Eggs And Gambling
- The Dog That Sits On Editorial Boards
- A Failure Event Known As inX3
- How To "Unbrand" Yourself
- Stephen Hawking Won't Get A Voice Upgrade
July 2017
- Dying Stars Give Us Paint
- Worcestershire Sauce Wasn't A Hit At First
- Why Some Video Games Fail
- We Have The Internet Because of Fear of Failure
- The Mistake That Created The Whopper Jr.
June 2017
- Ben Schwartz Took Risks
- Robert Sternberg Failed His Psychology Class
- Sony Began With A Rice Cooker That Burned Rice
- Jay Coughlan Success Started With Prison
- Tai Lopez's Rags To Riches Story
May 2017
- Ways To Turn Those Failures Around
- Aaron Swenson Believes In Failure
- Scientific Discovery Requires Failure
- Millennials Need To Learn To Fail
- Gareth Edwards Feared Failure
April 2017
LaCroix’s Tacky Label
When you think of trendy labels that really catch your eye, we’re betting that LaCroix doesn’t enter your mind. So how did these tacky cans make it through the 80’s and continue on today without making a change?
Photo © Flickr User A Walker in LA
Lyle Zimmerman, who headed the branding and design firm, Alchemy Brand Group, created around 20 different options for National Beverage representatives to choose their favorites. Zimmerman stated:
“In a sea of logos that were more sedate, precious in size, and often sans serif, the script denoted movement, energy, and fluidity—all traits applicable to water and especially the effervescence of LaCroix.”
They could have chosen to go with the more bland and common themes seen on most labels but instead took the chance to stand out from the crowd. What could have been a failure turned out to be a success!
