Seek to Misconstrue + a
Failure: The Blog 
April 2018
- Cruise Control Came Out of Frustration
- Time Spent Gaming Pays Off In The Navy
- Rock Around The Clock Was a Commercial Failure
- Sigmund Freud Should Have Been Discouraged
March 2018
- Superman Couldn't Fly
- This School Shares Failures
- Jim Croce's Parents Hoped He Would Fail
- McDonald's Turns A Cheater Into A Winner
- Snake Eyes Was Made To Save Money
February 2018
- A Stolen Album Created Success
- The 1679 Habeas Corpus Act Passed Due To A Joke
- Changing The Print On A Box Saved Money
- George Washington Survived His Miserable Mother
- How Warehouse Stores Began
January 2018
- Reddit User Found Success Through Failure
- Remembering Famous Failures
- Mistake Or Genius Marketing?
- Waste From Our Eyes Lets Us See
- The Slinky Was Accidentally Created
December 2017
- Proceeding After A Failure
- An Elementary School Embraces Failure
- When Businesses Apologize
- How The Olympics Nearly Destroyed Montreal
- Benji Was A Shelter Dog!
November 2017
LaCroix’s Tacky Label
When you think of trendy labels that really catch your eye, we’re betting that LaCroix doesn’t enter your mind. So how did these tacky cans make it through the 80’s and continue on today without making a change?
Photo © Flickr User A Walker in LA
Lyle Zimmerman, who headed the branding and design firm, Alchemy Brand Group, created around 20 different options for National Beverage representatives to choose their favorites. Zimmerman stated:
“In a sea of logos that were more sedate, precious in size, and often sans serif, the script denoted movement, energy, and fluidity—all traits applicable to water and especially the effervescence of LaCroix.”
They could have chosen to go with the more bland and common themes seen on most labels but instead took the chance to stand out from the crowd. What could have been a failure turned out to be a success!
