Seek to Misconstrue + a
Failure: The Blog 
August 2018
- When This Executive Was Fired, He Took Charge
- Obeying The Speed Limit Has Never Been More Fun
- London Black Cabs Helped Uber Grow
- Bette Graham Created A Product To Fix Her Mistakes
- Flamin' Hot Cheetos Had An Interesting Start
July 2018
- Fear This Instead Of Failure
- Re-Releasing Songs Created Success
- A CEO's Purposeful Mistake
- The Tardy Student And The Unsolvable Problem
- Fixing Potholes Through Graffiti
June 2018
- A Surprising Mistake In The Oxford English Dictionary
- US Army Embraces Mistakes
- Blocking A Hymn
- Eddie Shore Was Truly A Tough Guy
- [Video] Elon Musk Didn't "Pivot" He Failed
May 2018
- 8 Examples of Mental Toughness Part 2
- Necessity Turned Accessory: Allen Iverson's Sleeve
- This Doctor Has Continued To Fail
- 8 Examples of Mental Toughness
- MIT Accidentally Creates New Smelting Process
April 2018
- Johnny Cash Quit Singing Lessons
- Cruise Control Came Out of Frustration
- Time Spent Gaming Pays Off In The Navy
- Rock Around The Clock Was a Commercial Failure
- Sigmund Freud Should Have Been Discouraged
March 2018
LaCroix’s Tacky Label
When you think of trendy labels that really catch your eye, we’re betting that LaCroix doesn’t enter your mind. So how did these tacky cans make it through the 80’s and continue on today without making a change?
Photo © Flickr User A Walker in LA
Lyle Zimmerman, who headed the branding and design firm, Alchemy Brand Group, created around 20 different options for National Beverage representatives to choose their favorites. Zimmerman stated:
“In a sea of logos that were more sedate, precious in size, and often sans serif, the script denoted movement, energy, and fluidity—all traits applicable to water and especially the effervescence of LaCroix.”
They could have chosen to go with the more bland and common themes seen on most labels but instead took the chance to stand out from the crowd. What could have been a failure turned out to be a success!
