Seek to Misconstrue + a
Failure: The Blog 
May 2017
- Aaron Swenson Believes In Failure
- Scientific Discovery Requires Failure
- Millennials Need To Learn To Fail
- Gareth Edwards Feared Failure
April 2017
- Chocolate Shortage in WW2 Created Success
- Manufacterers Helped During The Great Depression
- General Electric's Joke Turned Into Success
- Swanson's Leftover Turkey Issue Brought Success
- Blister Packs Are Annoying. Also, They Save Lives.
March 2017
- The "Back To The Future" Script Was Rejected
- Ella Fitzgerald Often Forgot Lyrics
- City Looking For Talented Graffiti Artist
- Juan Jose Mendez Is A Survivor
- LaCroix's Tacky Label
February 2017
- Learn To Embrace Failure
- Does Luck Play A Role In Your Success?
- We Should Be Afraid Of Never Failing
- Owning Your Failures With Failure:Lab
- Using An Audition Failure To Succeed
January 2017
- How Elon Musk Found Success
- Solving A Waiting Problem By Making it Worse
- Mike Birbiglia Focuses On Failure
- Stranger Things Faced Rejection
- Bronze VS Silver Medalists: How Happy Are They?
December 2016
LaCroix’s Tacky Label
When you think of trendy labels that really catch your eye, we’re betting that LaCroix doesn’t enter your mind. So how did these tacky cans make it through the 80’s and continue on today without making a change?
Photo © Flickr User A Walker in LA
Lyle Zimmerman, who headed the branding and design firm, Alchemy Brand Group, created around 20 different options for National Beverage representatives to choose their favorites. Zimmerman stated:
“In a sea of logos that were more sedate, precious in size, and often sans serif, the script denoted movement, energy, and fluidity—all traits applicable to water and especially the effervescence of LaCroix.”
They could have chosen to go with the more bland and common themes seen on most labels but instead took the chance to stand out from the crowd. What could have been a failure turned out to be a success!
