When you think of trendy labels that really catch your eye, we’re betting that LaCroix doesn’t enter your mind. So how did these tacky cans make it through the 80’s and continue on today without making a change?
Lyle Zimmerman, who headed the branding and design firm, Alchemy Brand Group, created around 20 different options for National Beverage representatives to choose their favorites. Zimmerman stated:
“In a sea of logos that were more sedate, precious in size, and often sans serif, the script denoted movement, energy, and fluidity—all traits applicable to water and especially the effervescence of LaCroix.”
They could have chosen to go with the more bland and common themes seen on most labels but instead took the chance to stand out from the crowd. What could have been a failure turned out to be a success!
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