Nutella is pretty popular around the world. Many people go crazy over the hazelnut flavor! It also has some very humble beginnings.
There were many shortages of foods during WW2, chocolate being one of them. This means the price of chocolate skyrocketed for a time and many families couldn’t afford the treat. Pietro Ferrero and his son, Michael, wanted to change that. The Washington Post article explained:
“Amid widespread chocolate shortages in the wake of World War II, Pietro sought to create a chocolate treat that would be affordable for struggling families. The result was “supercrema,” a spread made with just a little bit of chocolate and a lot of the hazelnuts widely available in his native Piedmont region.”
The Ferrero’s used the failing chocolate market to find success!