If you had a brand you were trying to promote, you would likely love to see it in the hands of a celebrity, right? Not in this case!
Nicole Elizabeth Polizzi, better known as Snooki, was on a reality show called Jersey Shore. It was a guilty pleasure for many people around the world. If you’ve never heard of it or seen it, consider yourself lucky and trust us when we say it is not the pinnacle of television. Snooki was always seen with a Coach back on her arm, to the point where you would think it was product placement. But that couldn’t be further from the truth!
“Allegedly, the anxious folks at these various luxury houses are all aggressively gifting our gal Snookums with free bags. No surprise, right? But here’s the shocker: They are not sending her their own bags. They are sending her each other’s bags! Competitors‘ bags!”
That’s definitely one way to turn what could be a failure into success!