Seek to Misconstrue + a
Failure: The Blog 
April 2018
- Cruise Control Came Out of Frustration
- Time Spent Gaming Pays Off In The Navy
- Rock Around The Clock Was a Commercial Failure
- Sigmund Freud Should Have Been Discouraged
March 2018
- Superman Couldn't Fly
- This School Shares Failures
- Jim Croce's Parents Hoped He Would Fail
- McDonald's Turns A Cheater Into A Winner
- Snake Eyes Was Made To Save Money
February 2018
- A Stolen Album Created Success
- The 1679 Habeas Corpus Act Passed Due To A Joke
- Changing The Print On A Box Saved Money
- George Washington Survived His Miserable Mother
- How Warehouse Stores Began
January 2018
- Reddit User Found Success Through Failure
- Remembering Famous Failures
- Mistake Or Genius Marketing?
- Waste From Our Eyes Lets Us See
- The Slinky Was Accidentally Created
December 2017
- Proceeding After A Failure
- An Elementary School Embraces Failure
- When Businesses Apologize
- How The Olympics Nearly Destroyed Montreal
- Benji Was A Shelter Dog!
November 2017
SC Johnson Knowingly Made Saran Wrap Less Sticky
While most companies strive to make their product better, one company has knowingly hurt their sales by making their product worse! What could possibly cause them to make that decision?
SC Johnson is famous for their food-wrapping product, Saran Wrap, and they are well aware that it’s just awful now compared to how sticky it once was. The chairman and CEO, Fisk Johnson, had admitted that he’s very aware that his product isn’t selling very well anymore. Why has he consciously chosen this path?
Photo © Flickr User yourbestdigs
It comes down to their desire to protect the environment. SC Johnson eliminated PVDC from their product, knowing that it would irreversibly change Saran Wrap and their sales. The new, PVDC free product came onto the market in 2004 and has failed since then. Yet to them, it isn’t a failure, it’s a success knowing they are protecting the public!
