Seek to Misconstrue + a
Failure: The Blog 
October 2017
- A Con Lead To Successful Music Careers
- SC Johnson Knowingly Made Saran Wrap Less Sticky
- Judd Apatow Overcame Fear
September 2017
- A Bankrupt SkyMall Helps Save Money
- A Reverse April Fool's Day
- An Undertaker's Necessary Creation
- Ioannis Yannas And His Accidental Discovery
- Nikola Tesla Lied To Pay His Bills
August 2017
- Green Eggs And Gambling
- The Dog That Sits On Editorial Boards
- A Failure Event Known As inX3
- How To "Unbrand" Yourself
- Stephen Hawking Won't Get A Voice Upgrade
July 2017
- Dying Stars Give Us Paint
- Worcestershire Sauce Wasn't A Hit At First
- Why Some Video Games Fail
- We Have The Internet Because of Fear of Failure
- The Mistake That Created The Whopper Jr.
June 2017
- Ben Schwartz Took Risks
- Robert Sternberg Failed His Psychology Class
- Sony Began With A Rice Cooker That Burned Rice
- Jay Coughlan Success Started With Prison
- Tai Lopez's Rags To Riches Story
May 2017
SC Johnson Knowingly Made Saran Wrap Less Sticky
While most companies strive to make their product better, one company has knowingly hurt their sales by making their product worse! What could possibly cause them to make that decision?
SC Johnson is famous for their food-wrapping product, Saran Wrap, and they are well aware that it’s just awful now compared to how sticky it once was. The chairman and CEO, Fisk Johnson, had admitted that he’s very aware that his product isn’t selling very well anymore. Why has he consciously chosen this path?
Photo © Flickr User yourbestdigs
It comes down to their desire to protect the environment. SC Johnson eliminated PVDC from their product, knowing that it would irreversibly change Saran Wrap and their sales. The new, PVDC free product came onto the market in 2004 and has failed since then. Yet to them, it isn’t a failure, it’s a success knowing they are protecting the public!
