Seek to Misconstrue + a
Failure: The Blog 
July 2018
- A CEO's Purposeful Mistake
- The Tardy Student And The Unsolvable Problem
- Fixing Potholes Through Graffiti
June 2018
- A Surprising Mistake In The Oxford English Dictionary
- US Army Embraces Mistakes
- Blocking A Hymn
- Eddie Shore Was Truly A Tough Guy
- [Video] Elon Musk Didn't "Pivot" He Failed
May 2018
- 8 Examples of Mental Toughness Part 2
- Necessity Turned Accessory: Allen Iverson's Sleeve
- This Doctor Has Continued To Fail
- 8 Examples of Mental Toughness
- MIT Accidentally Creates New Smelting Process
April 2018
- Johnny Cash Quit Singing Lessons
- Cruise Control Came Out of Frustration
- Time Spent Gaming Pays Off In The Navy
- Rock Around The Clock Was a Commercial Failure
- Sigmund Freud Should Have Been Discouraged
March 2018
- Superman Couldn't Fly
- This School Shares Failures
- Jim Croce's Parents Hoped He Would Fail
- McDonald's Turns A Cheater Into A Winner
- Snake Eyes Was Made To Save Money
February 2018
SC Johnson Knowingly Made Saran Wrap Less Sticky
While most companies strive to make their product better, one company has knowingly hurt their sales by making their product worse! What could possibly cause them to make that decision?
SC Johnson is famous for their food-wrapping product, Saran Wrap, and they are well aware that it’s just awful now compared to how sticky it once was. The chairman and CEO, Fisk Johnson, had admitted that he’s very aware that his product isn’t selling very well anymore. Why has he consciously chosen this path?
Photo © Flickr User yourbestdigs
It comes down to their desire to protect the environment. SC Johnson eliminated PVDC from their product, knowing that it would irreversibly change Saran Wrap and their sales. The new, PVDC free product came onto the market in 2004 and has failed since then. Yet to them, it isn’t a failure, it’s a success knowing they are protecting the public!
