How would you feel if you received a one-star review online? Would it defeat you or would you rise from the ashes, challenging yourself to do better?
It’s easy to let failure get you down. Snowbird, a resort in Utah, could tell you about that. When a reviewer left a one-star review because “the mountain was mean to him,” they decided to take that review and create an ad campaign out of it. Luke Trayser over at Medium listed all the ways he absolutely loved this idea and we couldn’t agree more.
“Helpful reminder #2: Embrace the negative.
Snowbird knows they have a tough mountain. It’s kind of their thing. The weakness Greg documented in his review is actually one of the main positives of the entire resort, so they decided to have some fun with it.”
Instead of letting a negative review ruin you, let it define you in a positive way! Find a way to turn that failure into success!