Sexism is a nasty and pervasive issue that you one would think wouldn’t be an issue in the 21st century. Two women faced this issue and responded in an interesting way.
Penelope Gazin and Kate Dwyer are the funky, weird, fun girls you want to know and be friends with. They took their idea of creating a marketplace for the bizarre art they both loved, called Witchsy. In the first year alone, Witchsy sold around $200,000 worth of art and even got a small investment from Rick and Morty co-creator, Justin Roiland. That’s a pretty big deal! So why did they have to introduce a made up co-founder named Keith Mann?
“It was like night and day,” says Dwyer. “It would take me days to get a response, but Keith could not only get a response and a status update, but also be asked if he wanted anything else or if there was anything else that Keith needed help with.”
They used the failure that is sexism and still found success!