Seek to Misconstrue + a
Failure: The Blog 
August 2018
- London Black Cabs Helped Uber Grow
- Bette Graham Created A Product To Fix Her Mistakes
- Flamin' Hot Cheetos Had An Interesting Start
July 2018
- Fear This Instead Of Failure
- Re-Releasing Songs Created Success
- A CEO's Purposeful Mistake
- The Tardy Student And The Unsolvable Problem
- Fixing Potholes Through Graffiti
June 2018
- A Surprising Mistake In The Oxford English Dictionary
- US Army Embraces Mistakes
- Blocking A Hymn
- Eddie Shore Was Truly A Tough Guy
- [Video] Elon Musk Didn't "Pivot" He Failed
May 2018
- 8 Examples of Mental Toughness Part 2
- Necessity Turned Accessory: Allen Iverson's Sleeve
- This Doctor Has Continued To Fail
- 8 Examples of Mental Toughness
- MIT Accidentally Creates New Smelting Process
April 2018
- Johnny Cash Quit Singing Lessons
- Cruise Control Came Out of Frustration
- Time Spent Gaming Pays Off In The Navy
- Rock Around The Clock Was a Commercial Failure
- Sigmund Freud Should Have Been Discouraged
March 2018
Mistake Or Genius Marketing?
Black Friday is the day every year that people can find great deals at most stores. Many companies use this time of year to ramp up marketing.
Those of us that partake in Black Friday are pretty brave to face the masses of people swarming around stores. Christmas shopping to-do lists are checked off and you can breathe a sigh of relief that you’ve nailed your presents this year. One company sent an email out to their subscribers which was, according to them, a total accident.
Photo © Flickr User andoni_beristain
Brooklinen’s digital marketing intern by the name of Mark sent out the accidental email where he asks his team to make sure his links are working and directing to the correct pages. Except this email went out to hundreds of people! Now, some people wonder if this was just a strategy to get people clicking on their links that direct you to live sales pages. Regardless, Brooklinen figured out how to use what could have been a failure to successfully market their product!
